ɴᴀsʜvɪʟʟe :Shopping

Olivia McCollum
Mar 22, 2019
5 min read

I fell in love with the boutiques of Nashville. I kept business cards from all the boutiques I loved and/or purchased from! I didn't buy too many things but, packing was a lot harder going home. My mom and I found several Nashville only boutiques that have online stores. Some also have social media sites.

The Gulch

-Winky Lux

My mom and I stumbled into this store after grabbing a drink at Starbucks. This store is one of two in Tennessee and the private owned company is looking to expand. Winky Lux is a makeup brand and is known for its Flower PH balanced lipstick. The lipstick is a jelly lip stain that matches the natural ph balance of your lips. It brings out the natural pink color. These lipsticks are only $14 and you can choose what color of flower you want in the middle. If you find yourself in Nashville, I highly recommend going to this store. The store also has some brightly colored rooms with fun props, where you can take pictures. Several of my fun pictures on the blog are from this store.

Instagram: @winky_lux

Website: https://www.winkylux.com

- Blush Boutique

This cute boutique is next to Winky Lux. The boutique had cute clothing at competitive prices. If you are in the Gulch area, I recommended stepping in and looking around. I didn't purchase anything in this store but, it definitely had some cute pieces of clothing.

Instagram: @BLUSH_BOUTIQUE

Website: https://blushboutiques.com

9th Avenue

-Uncommon James

This is the cutest jewelry store located on 9th Avenue outside the Gulch area. My mom found out about this store and I am so glad we went. Kristin Cavallari, who is married to ex-professional NFL football player, Jay Cutler, started Uncommon James in 2017. The prices are similar to some of the pieces in the Kendra Scott collection. Her jewelry is 14K gold plated brass. The jewelry care is the same as Kendra Scott. I highly recommend going to this store, there is even a line of baby clothes Kristin started. You can even watch Kristin’s journey on Very Cavallari on E!

Instagram: @uncommmonjames

Website: https://uncommonjames.com

- Finnleys

This cute boutique is located on 9th Avenue. The original is in located in Franklin, Tennessee about 20 minutes away. The Franklin store is much bigger and has many more options. The prices are on the higher side but not unreasonable. My mom found a cute blazer sweater she loved. This is definitely a cute boutique. If you are by Uncommon James you should stop by and look around.

Instagram: @finnleysboutique

Website: https://finnleysonline.com

21st Avenue South

-South

I love this store. This is a Christian based store located next to Vanderbilt on 21st Avenue South. This store is definitely on the high side of pricing but has a lot of cute clothing. They even sell refurbished Louis Vuitton and Channel products. I purchased one thing from this store but, I definitely could have left with several items. This store even has a section in the back for sororities. Candles, blankets, hats, trays, etc for all the sororities Alabama has. The candles are handmade and each sorority has a different smell. This was a super cute and fun store my mom and I loved. Hannah B and Hannah G from the Bachelor model for this store!

Instagram: @southboutique

website: https://shopsouthboutique.com

-Dress Up

This boutique made my top two favorites from our trip. This boutique is not only cute but EXTREMELY cheap! They bring in up too 65 new pieces each week and nothing over $50. I purchased the snakeskin skirt pictured below! I am a size 4/6 and got a small, so they are pretty close to true size. The skirt was only $32.99 and I got 10% off my first purchase. I loved pretty much everything in the store! They even have the cutest greenery behind the counter with "Hello Nashville" over the top. The girl working was super sweet and talkative! Great boutique and I highly recommend this store.

Instagram: @shopdressup

Website:https://shopdressup.com/new-arrivals-1/

12th Avenue South

- Draper James

Draper James is a boutique owned by Reese Witherspoon. This was a super cute southern store located in 12th South. The store is pretty expensive. Most items range from $100-$200. There is also a Draper James in High Land Park near Dallas. The store was super cute and definitely had the southern belle vibe too it. I loved the $38.00, “What Would Dolly Do,” shirt Reese has on. I recommend stopping in and looking around if you are in the area.

Instagram: @draperjames

Website:https://draperjames.com

- Outdoor Voices

I LOVE this store! This store reminded me of Lulu Lemon but cheaper. Outdoor Voices sales clothing for cardio, cycling, yoga/dance and cardio. They sell pretty much everything Lulu Lemon does but they are 100% geared to only athletic clothing. Leggings, sports bras, shorts, and skirts for both men and women and sold here. The store was super cute. I highly recommend stopping in this store and purchasing an item or two. They even sell sets (customizable top and bottom set) for $95. They have super cute patterns and styles, it is great for specific kind of workouts.

Instagram: @outdoorvoice

website: https://www.outdoorvoices.com/collections/ov-kits

- Ser-en-dipity

I was unable to find this boutique on Instagram or a website. If you are on 12th South you definitely won't miss this store. It was a cute store with a Franscesca's style but more clothing and cuter clothes. I purchased a super cute sweater cut out in the back for $40. I would love to follow them or shop their store online but neither are available at this time.

-Vinnielouise

Vinnielouise was my number one boutique for this trip! I purchased the super cute black hat I wore to the Grand Ole Opry for $32 and a super cute black star olive t-shirt for $34. I loved this boutique! It was super cute and affordable.Their Instagram is cute and the girls working were extremely sweet and social. If I could have bought more, I definitely would have from this boutique. I highly recommend checking out their Instagram or website.

Instagram: @vinnielouise

Website: https://www.vinnielouise.com

Franklin, Tennessee

- Tin Cottage

This was one of our favorite stores in downtown Franklin. My mom purchased a cute t-shirt that said " Just a small town girl." in cute writing. They had the best smelling soy candles and the coolest part is they have one for each state. They sold several signature items. This was definitely one of the better boutiques in Franklin.

Instagram: @tincottage

Website:https://tincottage.com

- Jondie

Jondie is the daughter of Hank Williams Jr. She owns and operates the business. This store was cute and decently priced. They had a large section of sale items and some trendy clothing. I didn't purchase anything here but it was a good boutique and definitely had some good pieces.

Instagram: @jondie

Website: https://www.jondie.com

-Imago Dei

Imago Dei means Image of God, and that is exactly what this store embodies. This beautiful two-story boutique was all about God. They had cute Christian jewelry, Bible verses written in calligraphy on wood, and women and infant clothing. The whole second floor is just sale items. The clothing is pretty pricey but very cute. I couldn't find this store's Instagram, unfortunately.

website: http://www.shopimagodei.com

I hope you enjoyed this post about shopping in Nashville. I highly recommend buying from the online stores! I know I am about to have a whole wardrobe of clothes from Tennessee!